Black food truck rolling through Venice Beach at golden hour with Hollywood sign and palm trees
BORN IN LA — ROLLING WORLDWIDE

They On The RollSo We On The Run.

Find the best food trucks, hidden gems, and street legends in your city — in real time.

ROLLINSTREET FOOD WORLDWIDEFOOD IS CULTUREBORN IN LAROLLING EVERYWHEREFIND IT. ORDER IT. GET IT.ROLLINSTREET FOOD WORLDWIDEFOOD IS CULTUREBORN IN LAROLLING EVERYWHEREFIND IT. ORDER IT. GET IT.ROLLINSTREET FOOD WORLDWIDEFOOD IS CULTUREBORN IN LAROLLING EVERYWHEREFIND IT. ORDER IT. GET IT.ROLLINSTREET FOOD WORLDWIDEFOOD IS CULTUREBORN IN LAROLLING EVERYWHEREFIND IT. ORDER IT. GET IT.
Street mural with purple silhouette and graffiti tags reading Mamba Mentality and Greatness
// Built On Hustle

Greatness Lives
In The Grind.

Every truck owner pulling 18-hour shifts. Every cook prepping at 4 AM. Every line down the block. Street food is built on hustle — and so are we.

"The work doesn't stop when the doors open. It starts."

— Street code, everywhere
35K+
Trucks across the US
$3.5B+
Industry annually
$346K
Avg truck revenue / yr
23.8%
Business growth CAGR '20–'25
Venice Beach basketball court at sunset with food trucks lined up and roller skaters
// Worldwide Drop

Sunset.
Streets.
Street Food.

Calle Diablo food truck in Mexico City
Live
Tacos al Pastor

Calle Diablo

Mexico City

Roll Cartel food truck in Tokyo
Live
Hand-Rolled Sushi

Roll Cartel

Tokyo

Smash Squad food truck in New York
Live
Wagyu Smash

Smash Squad

New York

Plant Plug food truck in London
Live
Vegan Birria

Plant Plug

London

Southside Smoke food truck in Austin
Live
Brisket + Ribs

Southside Smoke

Austin

Sunset Sugar food truck in Sydney
Live
Mochi Soft-Serve

Sunset Sugar

Sydney

← Swipe to roll through cities worldwide →

Matte black food truck parked at a Venice Beach basketball court at night with downtown LA skyline
// Born In LA · Built For Everywhere

Built Different.
Built For You.

For the founders. The cooks. The crews running their own kitchens on wheels. We give you the data, the customers, and the playbook to scale in any city.

List Your Truck Free
$346K
Avg truck revenue / year
60%+
Millennials who've eaten at a food truck
1 tap
Setup time
6.2%
Avg profit margin (vs 1–3% restaurants)
For Foodies

Never Chase A Truck Again.

Step 1

Favorite Your Trucks

Heart every truck you love. Build your personal lineup.

Step 2

Set Your Distance

Your block, your borough, your whole city — you decide how far is worth the roll.

Step 3

Get Notified Instantly

The second your truck goes live in range, your phone lights up.

For Truck Owners

Your Customers Are Already Waiting.

Step 1

Go Live In One Tap

Park. Tap. You're broadcasting to every fan in the city.

Step 2

Followers Get Pinged

Your loyal customers know exactly when and where to find you.

Step 3

Orders Stack Before You Arrive

Pre-orders queue up on the way. Serve faster. Sell more.

The App

Everything In One Place.

Live GPS Tracking

Watch every favorite truck move across the map in real time.

Push Notifications

Instant alerts the moment a truck rolls into your radius.

Pre-Ordering

Skip the line. Order ahead and walk up to a ready meal.

DoorDash Delivery

Can't roll out? Get the truck to your door.

Foodie Coupons & 10% Off

Exclusive launch deals. Loyalty rewards on every order.

Business Intelligence

Demand forecasts, heatmaps, and sales analytics for vendors.

Trending Picks

What's hot in your city right now — surfaced live, every hour.

Celebrity Spots

Influencer and athlete-favorite trucks, all in one feed.

Vendor Profiles

Photos, ratings, menus, vibe tags, and socials in one tap.

Waitlist

Be First When We Roll.

Join the waitlist today. Early members get 3 months free.

No spam. Ever. Just your launch notification.